The Struggle is Real-Time for TV Networks

Matt Naeger, SVP, Client Partner, Merkle & Andy Fisher, Chief Analytics Officer, Merkle TV Networks have been at a marketing disadvantage for decades compared to other industries. The digital world has brought about the ability for brands in retail, financial services, healthcare, and others to reach and advertise to consumers in a measurable manner. Using retail as an example, if Target sends an email that drives a customer to coupons in its Cartwheel app, the consumer opens, clicks, and loads ...